The journey of digital marketing began with the advent of the internet. Initially, businesses saw the internet as a place to showcase static websites. Over time, as technology evolved, so did digital marketing strategies.

•   Early years digital marketing: in the 1990s, businesses began to start up websites, but the internet was largely static and simple. Search engines like yahoo! and Altavista appeared, but digital marketing was limited to website creation.

• The rise of search Engines and Emails: in the early 2000s, search engines like Google and Yahoo! Began to dominate. This led to the rise of search engine optimization and Email marketing. Websites began to optimize their content to appear in search results, and businesses started building email lists to engage customers.

• Mobile and Video Marketing: in the 2010s, the proliferation of smartphones and mobile apps changed the digital marketing landscape. Video marketing, particularly, while businesses began optimizing their websites for mobile viewing.

• AI, Machine Learning, and 

            Automation: By the mid-2020s, the influence of AI, machine learning, and automation  

            Tools started to grow. Marketing became more personalized and data- driven, and

            Automation allowed businesses to scale their efforts while remaining efficient.