Segmentation is the process of dividing a market into distinct groups based on specific characteristics such as demographics, behaviors or interests.
Targeting involves selecting one or more of these segments and developing marketing strategies to reach them effectively.
Together, they allow businesses to focus their efforts on the audience most likely to convert, reducing wasted marketing spend and improving ROI.
Why is Targeting and Segmentation Important ?
- Improved Personalization customers respond better to messages that align with their interests.
- Efficient Use of Resources businesses leads to better engagement and sales
.
- Better Customer Retention Relevant offers and communication enhance customer loyalty.
